Is Content Marketing just the latest bandwagon passing through or the next maglev that’s moving faster than ever?
Rob Wolfe has 2 basic professional passions: 1) Brand Management & Marketing Planning
2) Helping businesses succeed and achieve their goals by leading, advising, and partnering with entrepreneurs and small business owners to help them move forward with their strategic initiatives
For several years, Rob has helped emerging entrepreneurs and new businesses develop brand identities & positioning, marketing plans, business plans, and go-to-market strategies to help them get off the ground and achieve their short-term business objectives. He has provided this type of leadership advice to small business leaders in various service industries. He enjoys writing an publishing articles on various branding, marketing, and small business-related topics on his own "Client Focus" blog and on various other business leadership sites.
LET'S CONNECT & SHARE:
Channels of interests.
Marketing, Business Leadership, Entrepreneurship, small business marketing
Get NUTS!!! Be a Maniac About Your Brand Promise
A brand is a promise — the emotional and psychological deal you make with your clients. To inspire others with your brand, you must believe in everything it represents. Just as no two snowflakes are alike, so it must be with your brand.
10 Questions to Help You Assess the Market Opportunity for Your Business Idea
As an entrepreneur or anticipated founder of a new business, conducting a thorough market analysis is one important part of what you must do before taking the leap. In his book, 6 Secrets to Startup Success:How to Turn Your Entrepreneurial Passion into a Thriving Business, author John Bradberry says you need to consider your purpose. Why are you pursuing this venture? When it comes to market opportunity, he asks: Are you driven by a great product/service idea? Do you see an irresistible opportunity such as a timely market or an unmet customer need? Can you provide a better business solution for an existing problem?
Are You Ready to Be an Entrepreneurial Leader?
So you have a business idea and are ready to start your journey as an emerging entrepreneur. To ensure you’re ready for the road ahead, you need to have the proper mindset.
Can Entrepreneurs Build Loyalty Simply by Listening to Clients' Stories?
In his book Enchantment, Guy Kawasaki devotes many pages to the concept of achieving likeability. “For people to like you they have to accept you, and you have to accept them,” he says. You should use the right words to communicate your attitudes, personality, and perspective. Don’t impose your values. He says that finding a shared passion is a great tool for developing relationships.
Thank You: 3 Simple Stories About "Social" Experience and Client Loyalty
While Gary Vaynerchuk’s book, The Thank You Economy, demonstrates the power of today’s social media movement and the culture—the expectation—of communication, transparency and connection that social media revived, it also reminds us of some basic client service principles:
'Tis the Season for Hailing the NFL Brand
In 2008, a team of colleagues and I conducted an analysis of the NFL brand and created the following NFL “Brand Footprint,” positioning statement, and “capsule” based on our own perceptions and brand management expertise. Interestingly, upon re-evaluating our brand analysis from back then, I think it still fits the 2012 brand image of the National Football League. What do you think?
Hot in the Next 2 Months: 12 Marketing Conferences to Follow On Twitter
At the Institute for the Study of Business Markets (ISBM) member’s meeting on Sept. 11-12, EMDO Enterprises team members provided a continuous live twitter stream to help keep those of us who were unable to attend up to speed with the speakers and valuable content provided at the event. So, I thought it would be worthwhile to make you aware of upcoming marketing-related conferences and events from which I hope to obtain the same value from tweets sent during the events.
30 Brand Stories: The Good, the Bad and the Ugly
“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” ~ Scott Bedbury, builder of the Starbucks & Nike brands and author of A New Brand World.
Client Loyalty Begins at 212 Degrees
Last night I saw the inspirational video “212 Degrees – The Extra Degree” for the first time at a presentation at my son’s high school. This got me to thinking about how my own attitudes, efforts, and passions affect my devotion to my work and my business success.