Strategic Planning

A project plan focuses on resource management and attempts to track resources down to the hour to figure out when something will be done. A project plan is created bottom-up from tasks and estimates of how long each task will take. A strategic plan is very different. It is top-down, and should never look at tasks on an hourly basis.

A strategic plan is results-focused, not activity-focused. In a strategic plan, the desired result is defined and a target date is assigned. Progress toward this result is tracked. A strategic plan gives people goals and does not try to manage them on an hourly basis. If it's results you want, then strategic planning is a better paradigm.

Why Every Organization Should Utilize Strategic Planning

Strategic planning is the process of setting a goal and achieving it by breaking it down into smaller steps until the complex becomes simple, the long-term becomes short-term and the theoretical becomes actionable. Connecting the now with the future is the most important component of a good strategic plan.

Companies that successfully implement strategic planning practices grow faster, innovate more successfully and die harder. Companies that utilize strategic planning are 12 percent more profitable and 64 percent more likely to achieve goals.

How Organizations Can Leverage Strategic Planning Tools

A static strategic plan on paper or in a spreadsheet cannot be executed or tracked by the organization trying to leverage it. This is why most strategic plans and other attempts to execute on strategic initiatives fail.

Real, executable plans don't gather dust – they live and breathe. Strategic plans that are too esoteric, complex and disconnected fail for those reasons. Bringing a strategic plan to life means it must be part of every employee's daily activities – unobtrusively.

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